What ‘New year, New You’ means in the operations world
I hate to be cheesy but if last year was a big season of change…it might be time for a new you.
Maybe last year you hit a big milestone in your business, say you reached 250k/500k revenue. Or maybe, your business snowballed and grew really rapidly and now you’re in a completely different position this year than you were this time last year.
Either way, your business is bound to start functioning differently (if it hasn’t already). So although the phrase ‘new year new you’ is as cliche as it gets…this time it might actually apply. Because your business might be in need of revamping.
Especially when it comes to your operations so that you can make sure you’re growing in a sustainable way. So let’s break down how MBS has helped two previous clients who have been in the exact positions I’ve just described…because you never know, we might be just what you need.
The 250k/500k revenue milestone
If you hit this milestone in 2022, chances are, you’re about to start noticing the cracks in your business infrastructure, especially if you plan on scaling to revenue of 1 million this year. So you need to start thinking about how you can set up sustainable business operations to facilitate this growth.
This was the exact position Client X was in last year.
Client X owns a rapidly growing PR first that had already achieved the half-a-million revenue mark by the end of 2022 and their goal was to scale to a million and beyond in 2023.
As they began to prep for this, they saw that their ops weren’t functioning well. They knew this because operations were eating up too much of their time and they spent a lot of time constantly worried about something not working or going wrong. Naturally, this was keeping them from areas of the business they needed to focus on more if they wanted to scale. They were also using Click-Up but it wasn’t functioning as they wanted it to. If you want to know more detail about their specific case, listen to this podcast episode where I break everything down!
So what did they do to start changing the way their operations were set up? They brought in our agency. This is what we did:
- As always, we started with a consultation call where I talked with them about their problems and did a deep dive into them to look at why it’s a problem, getting to the root of it so we could identify the best solution. This call is also where we check that our agency is the best fit and that our help is the type of help you need. If not, I recommend other businesses that could help!
- After this, I sent through a proposal containing info on the project scope, the deliverables, rough timelines, and a Loom video walking them through it all.
- After they said yes, paid the invoice, and signed the contract, we got to work!
- We sent them an intake form to learn more about them as a person!
- While they filled out that, behind the scenes, the project manager sat down and created a custom project plan which contained a week-by-week overview of the project with details on who in our agency would be working on what, and when.
- Then we had the kick-off call with the client, me, the project manager plus anyone else who is providing tech support during the project. This is so they could meet everyone they’d be working with and we could go over the project plan, including how we planned to communicate. We also get the client to grant us access to any tech we need during this time so everything is ready to go by the end of the call.
- Then we got to work, auditing, improving, and building up Client X’s operations.
The rapid scaler
If this year you started a business and it took off, or things had been going fairly steady and then something clicked and everything snowballed, it’s pretty safe to assume that you’ve spent the past year constantly adapting, changing everything, and trying to keep up.
This was the case for Client Y. Although the business I came in to help wasn’t Client Y’s first business, it was her newest and since the start of last year, she had scaled rapidly, suddenly finding herself being pulled in all directions.
Because she knew enough about business already, she knew that having one brain working on one that had rapidly grown wasn’t enough and although she had an OBM and subcontractors working for her, she needed a strategic thought partner. This is where I made my grand entrance.
I worked with Client Y on a 1:1 basis as her strategic thought partner. We worked together to hire new people, reorganize the team and audit her tech and processes to make sure they were going to be able to function at the level she needed. I also played a big role in helping her make stratic business decisions on where she wanted to take the business and establish reasonable timelines for her to accomplish her goals.
Of course, I was also there to help her through the ups and downs of owning a business. Because although I’m not a coach when we work together in this 1:1 way, we work to create a new you for the new year who is mentally and operationally prepared to face future growth.
Obviously, we don’t do this in a cheesy way but in a ‘let’s make you the better version of yourself in a very real, strategic thinking and creating a solid plan to support you’ way. Basically, the goal is to actually set you up for success as you enter this new phase of your business.
We do this in a very similar way to the process I described above except this time, it’s just me working with you and instead of a project plan, we establish priorities. I then work with you and your team to help you achieve these goals and make sure your team is happy and your tech is functioning optimally.
Ready to become the non-cheesy new you in the new year? Apply to work with us by clicking the link below!